Road Map for PM with multiple products.
By: Shardul Mahida
As a product manager of multiple products, you are responsible for creating and managing roadmaps for each of your products. Having multiple roadmaps to manage can be a challenge, but with the right approach, you can ensure that each product is moving in the right direction and that your team is able to focus on the most important initiatives.
Here are some tips for building a roadmap for multiple products:
- Define your vision and goals for each product: Start by clearly defining the vision and goals for each of your products. This should align with the overall company strategy and take into account the competitive landscape, customer needs, and technology trends for each product.
- Understand your target market for each product: Conduct market research to gain a deep understanding of the target market for each of your products, including their needs, pain points, and buying habits. This information will inform the development of your products and the positioning of your products in the market.
- Prioritize and sequence initiatives: Based on your vision, goals, and understanding of the market, prioritize and sequence the initiatives that will be included in each product’s roadmap. Consider the dependencies and inter-relationships between initiatives, as well as the resources and time required to deliver them.
- Communicate with stakeholders: Share your product roadmaps with key stakeholders such as investors, customers, and executives. Communicate the vision, goals, and initiatives for each product and explain the rationale behind your decisions.
- Be flexible and adaptable: Remember that product roadmaps are living documents that will change over time. Be prepared to adapt and adjust your plans in response to new information, changing market conditions, and feedback from stakeholders.
- Review and update regularly: Review your product roadmaps regularly and update them as needed. This will help ensure that each product remains aligned with the overall company strategy and that your team stays focused on the most important initiatives for each product.
- Create a master roadmap: Create a master roadmap that includes all of your products. This will help you to identify dependencies and inter-relationships between the different products, and make sure that your team is able to focus on the most important initiatives across all products.
Managing multiple product roadmaps can be a challenging task, but by following these tips, you can create a clear vision, strategy and action plan for each product that aligns with the overall company strategy. This will help you to ensure that your team is working on the most important initiatives, and that each product is moving in the right direction.
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Shardul Mahida
Product Manager With A Software Engineering Background. Versatile product management professional with over 6 years of experience in product development, defining product vision, driving product strategy and delivering quality solutions.
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